Open Direct


Automated Guaranteed is the method of buying which automates the digital direct sale. The deal is negotiated directly between buyer and seller (in-person or via a platform), the inventory and pricing are guaranteed, and the campaign runs at the same priority as other direct deals in the ad server. Workflow is completely automated within the technology platform. OpenDirect is the API specification which supports this process.



Still have questions?

If you can't find an answer to your question here, email our Support team