In this section you can find information on how to create tags for both Direct and RTB campaigns.

For direct campaigns tags are acting as serving scripts that are implemented by websites and are usually serving one banner, rotator or schedule. Each tag has a unique identifier that is also visible in banner object after the banner is served. 

For RTB campaigns tags are acting as a match point between a designated banner and inventory. The generated serving script doesn't have to be implemented to the publisher's website as the banner is loaded through a master tag.

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