Site tracking enables to collect visit, event, conversion and user data from advertiser’s websites and apps to analyze it for campaign optimization or use it for re-targeting.
Tracking code events produce tracking points which hold data about particular page or event defined by tracking point properties and visit data.
List of services
- Variable Names Service - Allows to get and manage custom variable names for tracking points at advertiser level.
- Tracking Codes Service - Creates tracking codes that produces tracking points.
- Tracking Filters Service - Allows to get and manage tracking filters at advertiser level.
- Tracking Points Service - Returns all available or specific tracking points at advertiser level.