Line Item


Only 100 line items can be created per order.

A line item is a unit of advertising that is bought by advertisers from publishers. On RTB side it is used to match designated ads to available DSP inventories while on direct line item is used to match an already preapproved deal with a specified banner. Line items are highly customizable and different targeting rules, goals, pacings, budgets etc. can be added to easily manage your advertising needs.

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