Collecting Audience Data
Adform DMP collects data from a number of sources: Ad campaigns, mobile, CRM, offline, website content, other DSP or DMP platforms. All this data is keyed off the global Adform User ID. In order to sync and correlate the data with some user data management system that is external to Adform, you need the ability to map their ID for a given user to the Adform User ID for the same user.
This service allows you to collect your Audience Data.