Audience base (DMP)
Adform's Audience Base enables publishers and data providers to monetize their audience data. The DMP is fully integrated with the Adform system, providing seamless platform for both buyers and sellers of digital display inventory.
- Used to collect massive datasets from numerous data sources, including 1st party, 3rd party, campaign, and publisher data.
- Provides robust tools that allow users to structure diverse datasets into usable and granular audiences and segments.
- Enables advertisers to activate the data in the Adform Demand Side Platform (DSP), ensuring that Ad spend is focused on ideal campaign prospects.