Glossary

#A

Ad

See Banner and Creative

Advertiser

A brand that advertises online. Synonyms: Back-end client. API Service: Advertiser

Asset

In terms of Rich Media banners, it is material that can be combined together in order to form various advertising formats, such as Expandable, Floating, Video Streaming banners, etc. Assets can be of various types – Flash files, images, video files, compressed *.zip files and HTML5 assets. Assets are placed on a client level, therefore, they can be used for multiple campaigns.

#B

Creative material used for online advertising. Banner types vary from Flash, image, and Rich Media to HTML5, Keyword, etc.

#C

Campaign

The primary element in the Adform system that contains media, placements, banners.

#D

Direct Serving

A serving method where the banner serving scripts are implemented directly on publisher's website for each banner.

Dynamic Content Optimization

Banner type which allows to change banner content depending on the viewer's browsing preferences.

#F

Feed

#I

Instream

A banner which is loaded directly in a video.

#L

A type of banner which contains an Adform's URL with redirect and tracking pixel.

#O

Order

Orders represent an additional level between Campaign and Line Items allowing to efficiently organize buying strategies.

#R

Rotator

A banner containing one or more fixed or variable size banners and serving different members according to set rules.

RTB

A serving method where banners are served programmatically through an ad server.

#S

Schedule

A banner containing one or more banners scheduled to appear at a different time.

#T

Tag

A serving script sent to publishers to display an advertisement.

Template

An XML file that can be assigned to banners in order to control the content of a banner.

Ticket

Authentication ticket.

Token

OAuth authorization token

Third Party Banner

A banner which is hosted in a third party system but served through Adform.

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